Hubungkan toko online ke Google Analytics 4 dan Meta Pixel, lalu pilih event yang dikirim, seperti kunjungan, tambah ke keranjang, dan pembelian.
Pengaturan Iklan menghubungkan toko online Anda ke Google Analytics 4 dan Meta Pixel, supaya Anda tahu berapa pembeli yang datang dari iklan dan berapa yang akhirnya membeli.
Misalnya Anda memasang iklan Instagram untuk Kemeja Linen. Tanpa tracking, Anda hanya tahu iklan itu diklik. Dengan Meta Pixel, Meta mencatat siapa yang melihat produk, memasukkan ke keranjang, dan membayar. Meta lalu bisa menampilkan iklan ke orang yang lebih mungkin membeli. Google Analytics 4 mencatat hal yang sama untuk semua pengunjung, dari mana pun asalnya.Simplus mengirim event setiap kali pembeli melakukan sesuatu di toko:
Event
Dikirim saat
PageView
Halaman toko dibuka
ViewContent
Halaman produk dilihat
AddToCart
Produk ditambahkan ke keranjang
InitiateCheckout
Pembeli klik Lanjut Pembayaran, Pesan & Bayar Nanti, atau Selesaikan Pemesanan (COD) di checkout
Purchase
Pembeli mengirim bukti bayar dan sampai di halaman terima kasih
Search
Pembeli mencari produk
CompleteRegistration
Pembeli membuat akun di toko
Anda memilih event mana yang dikirim, dan boleh mengganti namanya.
Di Google Analytics, buka Admin → Data Streams → stream web toko Anda. Salin Measurement ID yang diawali G-, misalnya G-AB12CD34EF.
2
Tempel di Measurement ID
Di tab Google Tag, tempel di Measurement ID. Formatnya G- diikuti 10 karakter.API SecretComing Soon boleh dikosongkan. Saat ini event Google Analytics dikirim dari browser pembeli dengan Measurement ID saja.
3
Pilih event dan namanya
Di bagian NAMA EVENT, nyalakan toggle event yang ingin dikirim. Kolom Nama Event terisi nama standar, misalnya PageView. Simplus mengirim nama ini ke Google Analytics dalam huruf kecil, jadi ViewContent terkirim sebagai viewcontent, yang tidak terbaca sebagai event belanja di GA4. Ganti dengan nama event GA4:
Event
Nama event GA4
PageView
page_view
ViewContent
view_item
AddToCart
add_to_cart
InitiateCheckout
begin_checkout
Purchase
purchase
Search
search
CompleteRegistration
sign_up
Measurement ID dan nama event GA4.
4
Simpan
Scroll ke bawah, lalu klik Simpan. Muncul “Pengaturan iklan berhasil disimpan”.
Di Meta Events Manager, buka Data Sources, pilih pixel Anda, lalu Settings. Salin Pixel ID (deretan angka).
2
Isi Pixel ID dan Access Token
Di tab Meta Pixel, tempel di Pixel ID.Isi juga Access Token dari Events Manager → Settings → Generate Access Token. Dengan Access Token, Simplus juga mengirim AddToCart, InitiateCheckout, dan Purchase dari server Simplus (Conversions API), sehingga lebih banyak konversi tercatat walau browser pembeli memblokir pixel. Meta menghitung event yang sama dari browser dan server sebagai satu event.
Pixel ID dan event Meta.
3
Pilih event
Nyalakan toggle event yang ingin dikirim. Untuk Meta, biarkan nama standarnya (PageView, ViewContent, AddToCart, InitiateCheckout, Purchase, Search, CompleteRegistration), karena itu nama event standar Meta.
API Secret dan Access Token yang sudah tersimpan tampil sebagai ”●●●●●●●● (tersimpan)”. Biarkan kosong untuk tetap memakai yang lama. Isi yang baru untuk menggantinya.
Untuk berhenti mengirim satu event, matikan toggle-nya, lalu klik Simpan. Khusus PageView di tab Google Tag: kalau dimatikan, Google Analytics tetap mencatat kunjungan halaman sendiri. Kalau dinyalakan, Simplus yang mengirimnya, jadi kunjungan tidak terhitung dua kali.
Untuk berhenti mengirim ke Google atau Meta sama sekali, hapus Measurement ID atau Pixel ID, lalu klik Simpan.
Perlukah saya menempel kode Google atau Meta di Custom HTML?
Tidak. Cukup isi Measurement ID dan Pixel ID di sini. Simplus memasang kodenya sendiri di semua halaman toko. Kode di Custom HTML dipakai untuk hal lain, misalnya kode verifikasi domain.
Apakah tab Google Tag dan Meta Pixel harus diisi dua-duanya?
Tidak. Isi yang Anda pakai saja. Satu tombol Simpan menyimpan kedua tab.
Bisakah memakai checkout WhatsApp dengan tracking?
Bisa, tapi pesanan WhatsApp tidak dibuat di toko, jadi InitiateCheckout dan Purchase tidak terkirim. Lihat Custom Checkout.
Apakah pesanan COD terkirim sebagai Purchase?
Tidak. Pembeli COD tidak membayar online dan tidak melewati halaman terima kasih, jadi Purchase tidak terkirim, baik dari browser maupun dari server. InitiateCheckout tetap terkirim saat pembeli klik Selesaikan Pemesanan. Lihat COD.
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Muncul “Pengaturan iklan berhasil disimpan”.`]})})]}),`\n`,_jsx(Heading,{level:`2`,id:`meta-pixel`,children:`Meta Pixel`}),`\n`,_jsxs(Steps,{children:[_jsx(Step,{title:`Salin Pixel ID`,children:_jsxs(_components.p,{children:[`Di Meta Events Manager, buka `,_jsx(_components.strong,{children:`Data Sources`}),`, pilih pixel Anda, lalu `,_jsx(_components.strong,{children:`Settings`}),`. Salin `,_jsx(_components.strong,{children:`Pixel ID`}),` (deretan angka).`]})}),_jsxs(Step,{title:`Isi Pixel ID dan Access Token`,children:[_jsxs(_components.p,{children:[`Di tab `,_jsx(_components.strong,{children:`Meta Pixel`}),`, tempel di `,_jsx(_components.strong,{children:`Pixel ID`}),`.`]}),_jsxs(_components.p,{children:[`Isi juga `,_jsx(_components.strong,{children:`Access Token`}),` dari Events Manager → `,_jsx(_components.strong,{children:`Settings`}),` → `,_jsx(_components.strong,{children:`Generate Access Token`}),`. Dengan Access Token, Simplus juga mengirim `,_jsx(_components.strong,{children:`AddToCart`}),`, `,_jsx(_components.strong,{children:`InitiateCheckout`}),`, dan `,_jsx(_components.strong,{children:`Purchase`}),` dari server Simplus (Conversions API), sehingga lebih banyak konversi tercatat walau browser pembeli memblokir pixel. Meta menghitung event yang sama dari browser dan server sebagai satu event.`]}),_jsx(Frame,{caption:`Pixel ID dan event Meta.`,children:_jsx(OptimizedImage,{src:`https://mintcdn.com/simplus/uN7lJyqmUQA0Stbl/images/web-jualan/pengaturan-iklan/d03-meta-pixel.webp?fit=max\u0026auto=format\u0026n=uN7lJyqmUQA0Stbl\u0026q=85\u0026s=0e1e59738a2d2b7eb8d2d0af0919754d`,alt:`Tab Meta Pixel dengan isian Pixel ID dan toggle event yang dinyalakan ditandai`,\"data-og-width\":`2048`,width:`2048`,\"data-og-height\":`1357`,height:`1357`,\"data-path\":`images/web-jualan/pengaturan-iklan/d03-meta-pixel.webp`,\"data-optimize\":`true`,\"data-opv\":`3`,srcset:`https://mintcdn.com/simplus/uN7lJyqmUQA0Stbl/images/web-jualan/pengaturan-iklan/d03-meta-pixel.webp?w=280\u0026fit=max\u0026auto=format\u0026n=uN7lJyqmUQA0Stbl\u0026q=85\u0026s=67d33648cb50b4b1fbdf04beca8a2b7d 280w, https://mintcdn.com/simplus/uN7lJyqmUQA0Stbl/images/web-jualan/pengaturan-iklan/d03-meta-pixel.webp?w=560\u0026fit=max\u0026auto=format\u0026n=uN7lJyqmUQA0Stbl\u0026q=85\u0026s=372527bc07d642a456b0740cb3a8a5c0 560w, https://mintcdn.com/simplus/uN7lJyqmUQA0Stbl/images/web-jualan/pengaturan-iklan/d03-meta-pixel.webp?w=840\u0026fit=max\u0026auto=format\u0026n=uN7lJyqmUQA0Stbl\u0026q=85\u0026s=0fdea380283f4edee113a85464cb468d 840w, https://mintcdn.com/simplus/uN7lJyqmUQA0Stbl/images/web-jualan/pengaturan-iklan/d03-meta-pixel.webp?w=1100\u0026fit=max\u0026auto=format\u0026n=uN7lJyqmUQA0Stbl\u0026q=85\u0026s=0aac654c4709ca6da49ed8a6b0770823 1100w, https://mintcdn.com/simplus/uN7lJyqmUQA0Stbl/images/web-jualan/pengaturan-iklan/d03-meta-pixel.webp?w=1650\u0026fit=max\u0026auto=format\u0026n=uN7lJyqmUQA0Stbl\u0026q=85\u0026s=8092989c7be097a146b274ef75a623e1 1650w, https://mintcdn.com/simplus/uN7lJyqmUQA0Stbl/images/web-jualan/pengaturan-iklan/d03-meta-pixel.webp?w=2500\u0026fit=max\u0026auto=format\u0026n=uN7lJyqmUQA0Stbl\u0026q=85\u0026s=14d06662f9a2126f31092774ecc3e543 2500w`})})]}),_jsx(Step,{title:`Pilih event`,children:_jsx(_components.p,{children:`Nyalakan toggle event yang ingin dikirim. 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Event `,_jsx(_components.code,{children:`page_view`}),`, `,_jsx(_components.code,{children:`view_item`}),`, dan `,_jsx(_components.code,{children:`add_to_cart`}),` muncul dalam beberapa menit.`]}),`\n`,_jsxs(_components.li,{children:[`Di Meta Events Manager, buka pixel Anda → `,_jsx(_components.strong,{children:`Test Events`}),`, lalu ulangi langkah 1.`]}),`\n`]}),`\n`,_jsx(_components.p,{children:`Kalau event tidak muncul, cek ulang Measurement ID atau Pixel ID dan pastikan toggle event-nya nyala.`}),`\n`,_jsx(Heading,{level:`2`,id:`siapa-yang-boleh-mengatur`,children:`Siapa yang boleh mengatur`}),`\n`,_jsxs(_components.p,{children:[`Owner, atau karyawan dengan izin `,_jsx(_components.strong,{children:`Mengelola Toko Online`}),`. 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Lihat `,_jsx(_components.a,{href:`/web-jualan/pengaturan-toko#custom-checkout-whatsapp`,children:`Custom Checkout`}),`.`]})}),_jsx(Accordion,{title:`Apakah pesanan COD terkirim sebagai Purchase?`,id:`apakah-pesanan-cod-terkirim-sebagai-purchase`,children:_jsxs(_components.p,{children:[`Tidak. Pembeli COD tidak membayar online dan tidak melewati halaman terima kasih, jadi `,_jsx(_components.strong,{children:`Purchase`}),` tidak terkirim, baik dari browser maupun dari server. `,_jsx(_components.strong,{children:`InitiateCheckout`}),` tetap terkirim saat pembeli klik `,_jsx(_components.strong,{children:`Selesaikan Pemesanan`}),`. 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